Industry

Technology

Client

Addin365 SaaS Product

Analytics Dashboard - Improving Data Driven Decion-Making

Designing a 0-1 analytics dashboard product that helps leaders make decisions

The first version of the Analytics desktop app product was launched in 2021 with the goal of providing valuable success metrics to users. During regular business reviews it was discovered clients experienced some challenges including missing expected KPIs and an obsolete UI. As a result of customer feedback, the company undertook a design refresh, developing a bran new product from scratch. I worked in a team as one of two UX Designers working with four software engineers and a PM to deliver this product in 4-6 months. It was a challenge to develop such a complex product in such a short amount of time, but the result proved highly sought after amongst client organizations.

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Enhancing the decision-making process for leaders in various global companies of 1000+ employees

The product has been deployed to several customers, and the idea is to continue improving the analytics capabilities and developing more areas of the product to help organizations gather data about their employee experiences across their internal webistes. This data will help leaders and their teams find ways to improve their internal communications. The product has a feedback capability and I, as a UX Designer, would meet with customers from time to time to assess how their experience of the product was going and where their needs weren't being met during my time at the company. I also sucessfully set up a feedback loop and backlog with engineering in order to capture user feedback in future iterations of the product lifecycle.

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